Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+.
Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Start the company that you want to exist - but check that other people want it too. Be part of your community and your ecosystem Engage with the smart people around you. It takes 10 years to build an overnight success: focus on the long-term and be patient. 10:45 – Connect with Steven at Ash & Anvil. 16:03 – “It’s been a big part of our story”. 14:00 – It’s a startup program that places entrepreneurs in struggling American cities, like Detroit, and helps them connect with investors and other start-ups. 12:10 – Average customer buys 1.5 shirts. 10:50 – Close to having 1000 unique customers at the moment. 09:37 – The most important metrics for them are revenue, number of customers, and re-order rate. 09:11 – The team is currently just Steven and his co-founder Eric. 08:31 – “It always takes longer than you think to order”. 07:30 – How do you handle the challenge of ordering the right amount of inventory?. 06:35 – Steven doesn’t have a figure for net margin at this point. 06:00 – First run of shirts was 1000 units. 05:35 – Around a 55% gross margin at this point. 05:20 – Base unit cost at a low volume is around $25. 04:55 – The price of the shirt is $69 - what are the margins on that?. 03:40 – The bestseller is their blue gingham shirt. 02:56 – Started with an IndieGoGo campaign with a $10k goal, and ended up generating $26k in pre-orders. 02:06 – “I’m 5’ 6”, my business partner’s 5’ 8” - we decided to be the ones to make clothes for shorter guys”. If you could let your 20 year old self know one thing, what would it be? - Everything takes longer than you think it will. #ANVIL SHIRTS HOW TO#
Favorite Book? – How To Win Friends And Influence People. Tune in to hear how Steven’s getting inventory orders right the importance of connecting with the entrepreneurs around you and why everything always takes longer than you think. Steven co-founded the company last year and he’s excited about how many dedicated customers their store already has. Steven Mazur, co-founder and CEO of Ash & Anvil, a clothing company for short guys.
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